Eben on Fresno's image


question: 
What would you do to improve Fresno’s image?
answer: 

Fresno is a proud city and needs to celebrate. I will launch a full scale Public Relations campaign to promote the idea that we have many, many wins to celebrate. I will start a news publication that goes to all of our residents that highlights the great things that happen in this city every day. Sure, we have great places, quality events, teams, etc.. The best thing about Fresno though is the people; and our folks are world class. As Mayor, I will tell our story.